Big Game Security

Client

Security used to be something you didn’t think about until you after you needed it. Now, however, you think about it even when you don’t need it. We are currently working with Big Game Security to position them to be the company Detroiters think of when they think of security.

Concept

With the client being a relatively small but known company -- minimal internet presence, a small number of loyal clients and what were the beginnings of a brand -- we had to spend a significant amount of time with the owners to determine who they were and what they wanted to be. Growth was the destination but we didn't have a clear cut path to get there.

 

With the client being a relatively small but known company — minimal internet presence, a small number of loyal clients and what were the beginnings of a brand — we had to spend a significant amount of time with the owners to determine who they were and what they wanted to be. Growth was the destination but we had to use Whyfinding to figure out how to get there.

Services

Before we could start any branding work, we had to dive into understanding exactly what a security company was and what it did. Once we had a firm understanding of the executive security industry, we developed an understanding of what the owners wanted and incorporated it into a new logo.

 

Result